• Luna

Why do rituals works?

Rituals are highly structured. They require rigidity, and must always be performed the “right” way. And they involve repetition: The same actions are done again and again. In other words, they are predictable..

So even if they have no direct influence over the physical world, rituals provide a sense of control by imposing order on the chaos of everyday life.

Rituals take an extraordinary array of shapes and forms. At times performed in communal or religious settings, at times performed in solitude; at times involving fixed, repeated sequences of actions, at other times not. People engage in rituals with the intention of achieving a wide set of desired outcomes, from reducing their anxiety to boosting their confidence, alleviating their grief to performing well in a competition – or even making it rain.


Humans feel uncertain and anxious in a host of situations beyond laboratory experiments and sports – like charting new terrain. In the late 1910s, anthropologist Bronislaw Malinowski lived among the inhabitants of islands in the South Pacific Ocean. When residents went fishing in the turbulent, shark-infested waters beyond the coral reef, they performed specific rituals to invoke magical powers for their safety and protection. When they fished in the calm waters of a lagoon, they treated the fishing trip as an ordinary event and did not perform any rituals. Malinowski suggested that people are more likely to turn to rituals when they face situations where the outcome is important and uncertain and beyond their control – as when sharks are present.


Despite the absence of a direct causal connection between the ritual and the desired outcome, performing rituals with the intention of producing a certain result appears to be sufficient for that result to come true. While some rituals are unlikely to be effective – knocking on wood will not bring rain – many everyday rituals make a lot of sense and are surprisingly effective.


Rituals work because we want them to. It's all about the intention and desire & thats what makes this world and the human mind so magical :)


Stay tuned for the next post on some easy rituals you can use for love, work & money!






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